The internet is full of successful bloggers and is even more crowded with those blogging unsuccessfully. So, what are the secrets of successful bloggers? Ultimately success can be defined in many different ways. For instance, some would classify success as steady growth while others would say it’s the ability to generate an income. No matter how you view success in the blogging world there are many who have found it and they share a few things in common.
The first secret may come as a surprise but the truth is that a lot of your most successful bloggers don’t spend all day at the computer. Now, if you’ve been a blogger for any length of time this fact may leave you in complete confusion because the reality is growing a blog takes a lot of computer time. Chances are you have spent most days, weeks or even months in front of your computer screen. Don’t feel too bad, most of the big bloggers have too but at some point, they realized that method wasn’t working.
So, how do they manage to get more done in less time? They take the advice of bloggers before them and from there they prioritize their time.
Yet time is not all that can be prioritized. A truly successful blogger understands that they can prioritize anything. There are automation services out there such as Tailwind that help prioritize publishing of pins on Pinterest. Some bloggers know that prioritizing their affiliate partnerships prove to be beneficial while others such as myself choose to make family a priority. How is this the key to seeing success? When we prioritize we are acknowledging that certain areas of the blog will grow slower than others but ultimately it’s not something to be too concerned about because a healthy blog schedule and the proper prioritization will eventually allow slower growing areas to follow suit of the faster-paced areas.
Another common secret of successful bloggers is that they give to others. Interestingly enough, this is actually an ancient Biblical philosophy. It is said, “Give and it shall be given unto you.” Still, giving is about much more than just hoping to gain something in return. True giving is about the chance to be a blessing to others, even if it goes unnoticed. While it might seem like a counterintuitive concept in the blogging world, giving without being noticed, it’s often something that sets larger more successful bloggers apart from the rest.So then the question arises, what should you give? The truth is, that’s up to you.
Each week I send out an email to a group of bloggers, any blogger is welcome to join it. You can do so by signing up with this link. Recently I discussed what it is that causes bloggers to fail. The answer may sting a bit but I feel that many need to hear it. That’s why I’m going to be sharing it with you. I’m not sharing it as a way to poke fun at you, I would never want to hurt your feelings but it’s something that needs to be said. More importantly, it’s advice that you should follow if you are constantly wondering why it is that your blog just simply doesn’t see the success that others in the industry have seen and continue to see.
What Is Holding You Back From Success
Before I tell you in great detail what it is that holds your blog from seeing success, I would like to tell you a story.
My husband and I were standing in my kitchen some time back and I was ranting and raving about everything that I couldn’t do, in the midst of this I was proceeding to tell him how I felt I needed to do more to help out the family financially. When we decided that I would quit my job and become a stay at home mom we both knew that we would be $500 in the negative each month. That was when we were living life conservatively. Time went by and our children were growing up, I’m sure you know how that is. Children grow up and so do their appetites. Meanwhile, their clothing and shoes shrink. A new mortgage and some unexpected expenses suddenly had us at an easy $1500 in the negative each month. That’s a drastic jump from that $500 that once looked so terrifying. I didn’t know what I was going to do.
I became a blogger almost a year after becoming a stay at home mom. This was done in an attempt to better fill in that $500 gap. It didn’t work. That first blog of mine was a total failure. Failure is not an easy pill to swallow, especially when the family’s grocery money is on the line. Now here I was standing in the kitchen with my husband years later admitting to him that my next attempt at blogging was also failing. I needed a job outside of the house but the reality was no one would be willing to hire me due to the hours of availability that I would be willing to give. As it was at the time I was only able to give a few hours each day. The only solution that my husband could see is that the blog couldn’t fail. It needed to soar.
I stood there in tears exclaiming that I just didn’t have what it was that others had. I wasn’t good enough and I felt that I never would be, that it would never be my story. Somehow I wasn’t likable enough, I wasn’t funny enough. I wasn’t smart enough, pretty enough, rich enough, and there simply was not enough time in my day to give anymore.
That’s when my husband looked at me and said: “I’m going to tell you something and it’s going to make you mad.”
You Need To Hear This
His words hurt but there was healing in them. They are the same words that I’m about to share with you and the reality is that they can completely transform your life and your perspective of life just as they did mine. Then once you’ve come to grasp with that chance of perspective you’ll notice that your blog can be just as successful as others. More importantly, you won’t even care about that anymore. You’ll no longer spend hours in front of the computer trying to figure out what that secret sweet spot it. You’ll know what it is. Stats and numbers will only be stats and numbers. You’ll be able to get to a point where you spend less time worrying about the thoughts and opinions of others and you’ll spend more time soaking up the joy of blogging and reaping benefits of blogging that can actually help your family out financially.
The Powerful Words He Said
“I love you but your wishy-washiness drives me insane. Your biggest downfall is your insecurity. If you could just get over that you would be a lot better off.”
Not gonna lie, that hurt. It was hard not to cry over that. It wasn’t the words that hurt me, it wasn’t even the fact that he thought that about it. It was the fear of getting over my insecurity. How could I let go of something so deeply attached to me? It was who I was.It doesn’t have to be who I am and it doesn’t have to be who you are. We do not have to become slaves to our insecurities. That curly hair girl in the story who walked into the bathroom, that’s me but it no longer has to be.
How This Helps You Find Success
There are many steps to set up a well-rounded blog, good SEO is one of them and it’s a part of the reason why my second blog continued on strong even after I took a break from blogging. You can watch a video about that down below. But here’s the thing, your blog needs more than just SEO. It needs personality. Having a blog fail and having one almost fail taught me many lessons but none of them were as eye opening as the night by husband told me those painful words. Since then I’ve discovered 3 secrets of successful bloggers that most bloggers never even talk about. This is the magic sauce, these secrets are what drives people to not only keep coming back to your blog to fall in love with it. Are you ready?
Secret Number One
The first secret is confidence. There is nothing more beautiful than a woman with confidence. It’s that smile that captures and radiates joy. It doesn’t matter how much talent you have, how many websites you’ve designed. It doesn’t matter how much knowledge you’ve developed over years and years of studying and watching free webinars. Without confidence in what it is that you do you will never attract an audience. Without confidence in yourself, you will never be proud to tell others. If you find confidence then you’ll want to let everyone know about what it is that you are doing. More importantly, everyone will want to share the joy it is that you have. They will want to show others how beautiful that smile of yours is.
Secret Number Two
Consistency. “I love you but your wishy-washiness drives me insane.” What do you blog about? Do you even know? How often do you blog? Are you sure? If you don’t show up for your own game then why expect others to show up? No one will be reading your blog if Google can’t find your blog and guess what, Google won’t even read your blog if it doesn’t’ see that you care about it. Want to know how Google knows that you care? You show up and write. More importantly, you do it on a regular basis. Now you might be saying “I do show up. I show up more hours than anyone else that I know and it doesn’t matter.” At which point my question to you will be “did you skip secret number one?” You can’t do this out of order. You must first be confident in what it is that you do.
Secret Number Three
Caring for others. Whatever you do, do not skip this step. All of the consistent confidence in the world means nothing if you aren’t mindful and willing to care for others. If the only thing that people see from you is consistent confidence then guess what, it will repel them away. No one wants to be around someone who stinks of arrogance and that’s what they will see without compassion. Your blog should not be about you. Your blog needs to help others. For food bloggers, this means offering recipes that suit the needs others are looking for. For photography bloggers, this means giving tutorials. Don’t worry about the fact you may lose customers because chances are that you won’t. It goes against all sound logic but offering a helping hand to someone else in your same industry does not put you out of business, it helps put you on solid ground.